Professor, Department of Marketing
Ph.D., University of Wisconsin
M.S., Dalhousie University
M.Phill., Delhi University
M.Com., Delhi University
B.Com. Hons., Delhi University
Professor Batra has extensive experience in teaching both undergraduate and graduate courses in the areas of Marketing and International Business.
His research has been published in journals like Applied Business Review, Competition Forum, Journal of Current Research in Global Business, Journal of Advancement of Marketing Education, Journal of Global Business, Journal of Academy of Business Education, Journal of Promotion Management, Business Research Yearbook, Journal of Marketing Education, Economic World and many more.
Prior to joining IUP, he worked in Center of University of Wisconsin, Butler University School of Business and Delhi University.